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Selling and Business Codes

The rules that hide inside prices, offers, asks and growth decisions

A business decision can look technical while carrying rules about rejection, greed, visibility, responsibility and belonging.

A List helps you find a Code. It does not unlock it. Each card keeps its existing public, Foundation, Edition or app access.

01

Naming the price

Codes that appear between knowing the value and saying the number.

MapAvailable publicly

Charging More = Rejection

You apologise for your prices.

Open Code
MoneyAccess preserved

Boundaries = Greed

You apologise while asking for the agreed payment.

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MoneyAccess preserved

Charging = Greed

Underprices, delays asks, or overdelivers to secure safety through approval.

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MoneyAccess preserved

Price = Judgement

Underprices, delays asks, or overdelivers to secure safety through approval.

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MoneyAccess preserved

Overdelivering = Required

Underprices, delays asks, or overdelivers to secure safety through approval.

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MoneyAccess preserved

Undercharging = Safety

Underprices, delays asks, or overdelivers to secure safety through approval.

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conflictAvailable publicly

Money = Conflict

Avoiding price conversations and negotiation

Open Code
02

Making the invitation

Codes that weaken or hide the next step a buyer needs.

MapAvailable publicly

Selling = Judgement

You share useful information, then remove the direct invitation to work with you.

Open Code
MoneyAccess preserved

Asking Boldly = Rejection

You send the proposal without stating the decision you want.

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AskingAccess preserved

Asking = Taking

Avoids situations that would test this pattern directly.

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MoneyAccess preserved

Rich Clients = Danger

Avoids direct financial decisions and stays in short-term safety behaviors.

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FaithAccess preserved

Asking = Unworthy

Avoids situations that would test this pattern directly.

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ImposterAccess preserved

Client Results = Responsibility

Avoids situations that would test this pattern directly.

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MoneyAccess preserved

Raising Prices = Betrayal

Underprices, delays asks, or overdelivers to secure safety through approval.

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03

Being judged

Codes that make a commercial response feel like a character judgment.

Receiving MoneyAccess preserved

Receiving = Exposure

Avoids situations that would test this pattern directly.

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RejectionAccess preserved

Rejection = Shame

Avoids situations that would test this pattern directly.

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ConsentAccess preserved

No = Shame

Avoids situations that would test this pattern directly.

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Receiving CriticismAccess preserved

Criticism = Rejection

Avoids situations that would test this pattern directly.

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FearAccess preserved

Fear = Shame

Avoids situations that would test this pattern directly.

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LonelinessAccess preserved

Loneliness = Shame

Avoids situations that would test this pattern directly.

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04

Growing the business

Codes that attach hidden costs to capacity, leadership and scale.

MapAvailable publicly

Growth = Loss of Control

You interrupt momentum when growth begins to increase complexity or responsibility.

Open Code
earningAccess preserved

Earning = Guilt

Giving work away for free or significantly below value

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MoneyAccess preserved

Success = Guilt

You make good news sound smaller around somebody who is struggling.

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SuccessAccess preserved

Success = Being Controlled

Avoids situations that would test this pattern directly.

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MediaAccess preserved

Success = Luxury

Feeling behind if your life or business does not look aspirational enough, and distrusting quiet or ordinary success.

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sufficiencyAccess preserved

More = Better

Restlessness at every income level, regardless of how it compares to past targets

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